E-publishing: the next step (03/17)

Discover here our presentation on e-publications and how they can fit in and expand your communication work.  

EU Energy app (10/16)

Started working on a major app , offering all facts and figures for EU energy policy: stats, maps, comparing countries. Soon in your nearest app store!  

COP21 Climate Conference (09/15-ongoing)

The upcoming Climate Conference in Paris in November brings together -for the 21st time- all global players working on climate change. Hopes are that this time might be the one leading to much-needed, binding and far-reaching agreements. Several assignments for print and web in the runup to this major event. 

Vision on an organic Europe (04/15)

Work started on IFOAM EU's Vision publication, offering an overview of the current debate on the future of organic food and farming in Europe.

CSR Congress tools (03/15)

Great variety of publications and identity tools in the making for a CSR congress in November: Enterprise 2020 or how to boost growth and job creation?


fuel. bvba/sprl
VAT BE 080899.3460
75/11, Rue Cervantes
Cervantesstraat 75/11
B-1190 Brussels

Tel. (general) +32 (0)2 343 81 19
Christoph Ennekens (EN, NL, DE, ES) Tel. +32 (0)476 85 49 29
Emmanuel Maes (EN, FR, NL) Tel. +32 (0)475 36 57 01

What we do

Because there is more to publishing than simply layout.

Institutional and international

We focus on institutional communication: international organisations, government agencies, international associations and ngo's are our main clients. Limiting ourselves? Yes. On purpose. Because we prefer to be outstanding in a restricted field, rather than average in a larger field. Multilingual as we are, we can serve most of our clients in their mother tongues. And having worked in the institutional/international field for several years, we acquired a precious knowledge of the culture, the needs and the issues of this specific world.

Content and ideas

Starting from content and ideas. That is our approach to visual communication. And that sets us apart from many graphic design agencies for whom design is little more than layout. Before jumping into practicalities as pantone values and image resolutions, we reflect, we ask questions, we discuss. Like that we strive to get a clear overview of the clients' values, audience and objectives. And this pays off. With a clear picture of who our clients are and what they want to achieve, we develop visual communication solutions decidedly faster and better in tune with your content and identity.

Service and network

Are we boasting if we say that over the 2 years of our existence we achieved a client fidelity of 90%? Allow us to boast a littlebit more. The 10% we don't work with anymore, moved elsewhere or had one-shot jobs for us. Quality of the output certainly explains our clients' fidelity. But quality of output can only be achieved and maintained by quality of process, outstanding service, good listening capacities and a vast network of suppliers in many fields, who have proven they are worth our trust.

Print and publishing

Pixels are no paper. So print remains at the core of all institutional communication work. We conceptualize, design and layout annual reports, brochures, newsletters, leaflets, policy papers and so on. If need be, we can also offer copywriting or editing services, translation, image hunting or photography. We can work with the printer of your choice or rely on our Brussels-based printing partners. We have a fast and proven work-flow for all kinds of printed publications, simple or snazzy, basic or enticing.


Visual communication starts with a visual identity. A logo and templates are key elements to this identity. But that is not enough. Equally important are rules and conventions for the roll-out of your identity, defining your colours, your fonts, your house-style paper. Such rules are usually compiled in a visual identity guideline, streamlining your visual communication and keeping it consistent overtime. We conceptualize, layout, edit guidelines. In tune with your real needs and in the language of your choice.


A logo is the front door of your organisation. Looking good is one requirement, fitting the building another. And that means: being in tune with the identity and mission of your organisation. From timeless classicism to cutting edge and daring design: we do what it takes to give you a logo that fits your image. And that can be the core of your visual identity for many years to come. By offering different workflow packages, we can work for a wide array of budgets and requirements.


The perfect website? A website that runs smoothly, has the looks, scores high on usability and is easy to maintain by you and your staff. In this creative process, our focus lies on usability and design. Working in close collaboration with your or our webdeveloper, we give your website the looks and the structure it needs. With or without a CMS and from initial concept to final launch. Feeling the urge to freshen things up? A website redesign is more easily done than most people think.